Mobile Internet has brought opportunities to the local community, but also brought the crisis. Chances are the mobile Internet, O2O opened trillion local consumer market, the crisis is the current mode of operation of the local community suffered a survival predicament. Recently participated in "Guangdong Internet Conference", in addition to meeting all kinds of social communications, big data, cloud technology and other new products, start-up companies touted the project outside the venue where "local Internet Conference" on the local community O2O entrepreneurship, local Internet the huge investment potential has attracted wide attention, thinking.
Status and influence of local communities
When it comes to the influence of local communities, especially in the 3-5 tier cities, many cities residents may not be able to imagine, 3-5 tier cities in local communities to affect the lives of local residents described as deep thorough, perhaps even the local newspaper, television can not be compared. In the hundred local communities Baise Windows, for example, although expensive for the old revolutionary base areas, but the economy is still lagging behind, but the community has reached one million of its membership, and its self-developed wap, without making any form of promotion, will be able to drainage 60000 PV day.
On the one hand is its unmatched influence, and on the other hand, the mobile Internet poses a huge impact, the most significant point is its mobile terminal business model, although there are 60,000 of PV wap day, but did not bring any real revenue. Really can be said to be dumbfounding "Happy trouble", which is also reflected from the side of the local community in a weak mobile end technical support.
Transfer mobile terminal development of local communities: micro-channel public number
"If the number is not a micro-channel public, local communities have closed down several years ago." This is the sound of the Department of the Department of Jiangmen color webmaster Zhouting Jian and many local communities webmaster emotion. As previously stated, PC Internet era, local communities rely on a webmaster Dz! , Pw software, as well as their own or with a team of painstaking efforts to integrate collaboration capabilities of online resources and gradually developed into a powerful line where the city's most powerful Internet force.
To today's mobile Internet, everything changed. The first is behind the strong technical support gone, Dz restructuring designed to do micro-community, Pw slow movements. Mobile terminals in a state better than nothing stocking, many owners of local communities and thus shift the public focus on doing micro-channel number. With the accumulation of the PC era resources and contacts all types of businesses, local communities in order to line the fields push webmaster way online activities, public micro-channel number will quickly grow. After the expansion, and then return to local businesses is widely advertised and O2O drainage.
Which, of course, is also inseparable from the powerful micro-channel itself, for its rapid accumulation provide favorable conditions. But the so-called "people's eating soft in the mouth, take other people's mercy," micro-channel although the current owners to resolve the plight of survival, but the public micro-channel business model numbers firmly in the hands of Tencent, which is faint many owners expressed concern about the place.
Local communities winning rule: O2O + Big Data
Most of today's local community forum germinated 10 years ago, that time the domestic Internet giant Sina, Sohu, can be said to be "media" era of the Internet, and therefore most of the places with the media today gene, mostly with local owners "communicators" feelings. Its business model is essential for the first value of the information through the rich, gather mass of users, allowing users to reach a certain level, and then through to local businesses advertised widely carried cash.
Today, the mobile Internet era, users accustomed to transfer to the phone side, many users have fled the community, so that in itself is already a survival more difficult for users ceiling amount of local communities, many local communities on the verge of collapse. But where there is an exception, is the major port city of Zhangjiagang, a large port city started in 2010, at the outset, do not inspirational local information portal (local community portals have another one), but to do precision marketing + online combine living below the line service, which is O2O + big data, we can say two years earlier than the popular conception. Large port city with businesses, and government agencies (women's federations, trade unions, etc.), to organize various activities, local residents have accumulated vast amounts of data. Through vast amounts of data, large port city the part of the user a series of precision marketing, from dating to buy a house, get married to the birth, the children go to school and then to a service road, so that the level of tens of millions in annual revenue and grew and grew.
It can be said, O2O + big data continues to represent a large port city where community life portal life. And not only this, mobile O2O is open trillion local consumer market, where the Internet has become a huge market potential for investment up instantly, many institutional investors conference expressed interest in the local mobile Internet entrepreneurs to invest.
The future direction of the local community: vertical segments
As all of the mobile Internet connection as a sociological entity concept of community groups in how to move the end of the development has been the subject of many owners and entrepreneurs concerned. Comprehensive community horizon, Mop status quo, suggesting that the community in general in the mobile terminal will be bleak, but in the US it Beauty, beauty grapefruit, my mother's lap as the representative of the vertical rise rapidly, people see clear direction. Experts said this related mobile community: human-centered mobile community, traditional BBS forum with information as the core, the first mobile community development department is crowd filter.
On behalf of the United States and the Congress vertical community friends Ms. Zhou Ruijin Beauty CMO, said: positioning "Beauty beautiful it is the beginning of a beautiful business in high school and college girls as about to enter high school and community college girls, United States dressed up but ignorant purely self-study, and in foreign countries, these girls mother, sister acts as a makeup teacher role, aiming beauty beautiful it is this group, topic segmentation and structured blog community product design concept inspired community vitality, and promote user actively share experiences and interaction beauty, makeup artists share even signing star, finally a straight line down the relevant recommendation cosmetics, complete closed-loop business model. "
Local communities is critical ecological movement end
Unlike other local communities will focus on micro-channel number of public construction, a large port city not the bets are in the public micro-channel number, the current focus of its operations are still on their independent investment research CRM system (customer relationship management software), as well as OPENCOM development community on the use of APP and wap version, hoping to accumulate accurate data as local residents, manage, analyze, and utilize these data. Its ultimate goal is to build a perfect self-platform ecosystem backend CRM as the center, the front end to the core of both APP and WAP Development (wap circumvent information silos), peripheral to the micro-channel, microblogging, QQ is the most important tool for drainage , be used, and finally the formation of a "indestructible" a powerful network of local life invisible.
Conclusion: According to CNNIC 7 months of this year's survey, the number of Internet users in China from 2011's 457 million users to develop to the current 632 million, further to cover a larger user groups in older age groups, with younger groups of children, and continue to extend to 3-5 tier cities and the vast rural areas. Internet can be described as a huge local market, local communities and entrepreneurs owners, the right place and the people are there, as long as the firm determination not to shrink from BAT completely without fear of invasion.
